SaaS Monthly Report
MRR
$13,969
▼ 11.0% vs Feb
Net Revenue
$13,194
▼ 2.3% vs Feb
Active Subscriptions
38
▼ 11.6% vs Feb
Churn Rate
12.6%
▲ from 8.5%
March was a contraction month. Five customers churned representing $1,976 in lost MRR — a 53.6% increase in churned revenue over February. No new subscriptions or trials were generated, resulting in zero acquisition activity for the first time. The subscriber base dropped from 43 to 38, and subscriber lifetime value fell 26.3% to $3,161. The churn rate of 12.6% is well above the February baseline of 8.5% and signals an urgent need for retention intervention and pipeline reactivation.
⚠ Critical: Zero Pipeline Activity
March recorded 0 new trials and 0 new subscriptions — down from 10 trials and 4 new subscriptions in February. Without new acquisition, the subscriber base can only shrink. Trial conversion rate fell from 57.1% to 0% as there were no active trials to convert.
February vs March Comparison
February
March
Revenue & Churn Detail
| Metric | February | March | Change |
|---|---|---|---|
| MRR | $15,698 | $13,969 | −11.0% |
| Net Revenue | $13,501 | $13,194 | −2.3% |
| Churned MRR | $1,286 | $1,976 | +53.6% |
| Churn Rate | 8.5% | 12.6% | +4.1 pts |
| Churned Customers | 4 | 5 | +25.0% |
| Subscriber LTV | $4,290 | $3,161 | −26.3% |
Acquisition & Trials
| Metric | February | March | Change |
|---|---|---|---|
| New Subscriptions | 4 | 0 | −100% |
| Active Subscriptions | 43 | 38 | −11.6% |
| New Trials | 10 | 0 | −100% |
| Active Trials | 4 | 0 | −100% |
| Trial Conversion Rate | 57.1% | 0% | −57.1 pts |